As a small business owner, SEO (search engine optimization) may be the last thing on your mind, especially if you’re not a startup or a software company. However, increasing your Google search ranking is essential to grow your business and create new leads. Yellow pages are old news, the best way to get in front of new customers is by using the power of the internet. Don’t worry, you don’t have to go out and hire an expensive marketing agency. Many of these tactics can be done with slight tweaks to your homepage, a few application submissions and using free online tools. Here are the major steps to up your SEO anti.
In celebration of Small Business Week, we wanted to share some of the most valuable tips for gaining new clients and marketing a small business. From expensive networking conferences to Facebook advertisements to media coverage, deciding which efforts are most effective can be overwhelming.
When it comes to marketing your business, you have to stop and ask yourself: what is the end goal? Is it attracting new customers? Boosting sales? Raising awareness? Once you have the end in sight, you can begin the process of creating your marketing plan with these 5 steps.