I grew up being among the first generation of video game players. To be honest, I still dabble with them when I’m bored. The evolution of the games has been amazing to see. But what I have not enjoyed is the evolution of the controllers. What started as a knob that I could rotate to move a cursor up and down the screen (Pong), has become an assembly of buttons, triggers, and joysticks (PS4) that I rarely know how to operate correctly. It’s overwhelming to try and figure out the thousands of combinations you have to instantly create to be successful in playing a video game today.
A subscription based business model can be highly lucrative for a business, but a growing burden for the consumer. As monthly subscription rates drop to prices “less than you spend on your morning coffee”, consumers jump on the idea of a product or service helping them. Businesses are betting on the low cost/benefit analysis of their subscription to build an enormous customer base. Both are adding a grain of sand to their monthly cash flow. The question is when is enough, enough?