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Like video games? Your small business is more like one than you think.

Like video games?  Your small business is more like one than you think.

I grew up being among the first generation of video game players.  To be honest, I still dabble with them when I’m bored.  The evolution of the games has been amazing to see.  But what I have not enjoyed is the evolution of the controllers.  What started as a knob that I could rotate to move a cursor up and down the screen (Pong), has become an assembly of buttons, triggers, and joysticks (PS4) that I rarely know how to operate correctly.  It’s overwhelming to try and figure out the thousands of combinations you have to instantly create to be successful in playing a video game today. 

How each subscription is like a grain of sand.

How each subscription is like a grain of sand.

A subscription based business model can be highly lucrative for a business, but a growing burden for the consumer.  As monthly subscription rates drop to prices “less than you spend on your morning coffee”, consumers jump on the idea of a product or service helping them.  Businesses are betting on the low cost/benefit analysis of their subscription to build an enormous customer base.  Both are adding a grain of sand to their monthly cash flow.  The question is when is enough, enough?