Look at any place where small businesses exist and you are bound to see a variety of businesses experiencing varying degrees of success. Some are struggling to keep the doors open, while others seem to be defying the odds. If you’re a small business owner, you might even be wondering how they do it. You appear to be operating in the same economy, with possibly the same offering, but they do it better. They have IT, but what do they have?
Building a portfolio of lucrative clients doesn’t require mass amounts of time spent at networking events, thousands of hours wasted cold calling or dozens of unrequited elevator pitches. Believe it or not, growing your client list can actually be achieved right from your desk via social media. So what’s the secret? Well, it takes some research, brainstorming and a little bit of perspective. Here are three steps to turn your social media friends into tangible, profitable clients.