There are many reasons to start a small business. They may include being passionate about the work, a desire to work for yourself, or a need to give something back to society. Successful business owners also want to retire using the money they generate from their business. In my case, this became the focus of my investment strategy. It wasn’t always, but this last “great recession” changed my mind.
A subscription based business model can be highly lucrative for a business, but a growing burden for the consumer. As monthly subscription rates drop to prices “less than you spend on your morning coffee”, consumers jump on the idea of a product or service helping them. Businesses are betting on the low cost/benefit analysis of their subscription to build an enormous customer base. Both are adding a grain of sand to their monthly cash flow. The question is when is enough, enough?