goodwill

The Complexity of Goodwill

The Complexity of Goodwill

I often get asked about goodwill – its importance as well as how to value it. It’s complex. Goodwill is intangible. Hard to quantify but an important asset none the less. 

Goodwill is defined as the amount of money someone is willing to pay for a company over and above the value of the assets within the company. The company’s book value is the equity within the company as listed on the balance sheet. Any money paid above the book value is considered goodwill. It’s the difference between cash received during the purchase and the actual value of the company.

Goodwill – No; not the thrift store. The pot of gold.

Goodwill – No; not the thrift store. The pot of gold.

Are you hoping to turn your small business into your retirement?  Then you should know how to build goodwill!  Goodwill is the amount of money someone will pay you for your business, over and above the value of the assets.  It’s a big imaginary number that represents how well you run your business, and how safe a purchaser thinks your business is to buy.