consumer

How each subscription is like a grain of sand.

How each subscription is like a grain of sand.

A subscription based business model can be highly lucrative for a business, but a growing burden for the consumer.  As monthly subscription rates drop to prices “less than you spend on your morning coffee”, consumers jump on the idea of a product or service helping them.  Businesses are betting on the low cost/benefit analysis of their subscription to build an enormous customer base.  Both are adding a grain of sand to their monthly cash flow.  The question is when is enough, enough?