A subscription based business model can be highly lucrative for a business, but a growing burden for the consumer. As monthly subscription rates drop to prices “less than you spend on your morning coffee”, consumers jump on the idea of a product or service helping them. Businesses are betting on the low cost/benefit analysis of their subscription to build an enormous customer base. Both are adding a grain of sand to their monthly cash flow. The question is when is enough, enough?
Have you ever placed a car you own up for sale? What is the first thing you do? You clean it up. You fix the things that need it. You get the french fries out from between the seats. You get the car ready to present to someone else with the hope that it will attract top dollar. It’s natural for us to do this. We are trying to get the most out of our car.
A curious thing happens right after you clean up your old vehicle. Especially, if you are still driving it daily. You get behind the wheel. You like the way it rides better, smells better, looks better, etc. You even start to think, “This is a pretty nice car.” All of the issues that made you ready to sell have suddenly disappeared. What a bonus! You get the benefit of riding in a “pretty nice car” throughout the entire period that it sits on the market. In the end, you get an offer that makes you happy. In the meantime, you received the benefit of a car that was providing the operator with great value.