“Nobody asked you. Nobody told you. Nobody stopped you. You just did it.” At a recent event, I was engaged in a conversation about small business ownership with a good friend of mine, Nancy from Moody’s Analytics. We were discussing the trials and tribulations of small business ownership when she made the above statement. So short, so simple, and so powerful all at once.
In celebration of Small Business Week, we wanted to share some of the most valuable tips for gaining new clients and marketing a small business. From expensive networking conferences to Facebook advertisements to media coverage, deciding which efforts are most effective can be overwhelming.
When it comes to marketing your business, you have to stop and ask yourself: what is the end goal? Is it attracting new customers? Boosting sales? Raising awareness? Once you have the end in sight, you can begin the process of creating your marketing plan with these 5 steps.