As a small business owner, SEO (search engine optimization) may be the last thing on your mind, especially if you’re not a startup or a software company. However, increasing your Google search ranking is essential to grow your business and create new leads. Yellow pages are old news, the best way to get in front of new customers is by using the power of the internet. Don’t worry, you don’t have to go out and hire an expensive marketing agency. Many of these tactics can be done with slight tweaks to your homepage, a few application submissions and using free online tools. Here are the major steps to up your SEO anti.