“Nobody asked you. Nobody told you. Nobody stopped you. You just did it.” At a recent event, I was engaged in a conversation about small business ownership with a good friend of mine, Nancy from Moody’s Analytics. We were discussing the trials and tribulations of small business ownership when she made the above statement. So short, so simple, and so powerful all at once.
Last week I met a new friend. Rarely do you meet someone who says something early in the relationship so profound that it inspires you. Last week I met that type of person. To start off, this is a professional colleague and we were discussing what motivated us to work with small business owners. We agreed the passion was seeing creativity spring to life. She summed it up perfectly. “Mike, look around you. Everything created by man was once just a thought.”
With the vast amount of information floating around the atmosphere, there are occasional nuggets that simply connect with you. You’re introduced to it and time stops, like an external force telling you of the moment’s importance in your life. You digest the moment and for an unknown reason, you know this piece of information will change your thought and behavior. The longer you consider the nugget of information, the more you internalize it until you can no longer tell the difference between the tidbit of information and your own beliefs.
Don’t do it they said. You’ll damage the brand and reduce its value. People don’t trust free products. The list of reasons why you shouldn’t launch a free product is long. The scariest of course is “how will your company survive?”
But let’s image you answered the survival question and genuinely felt that your product could positively impact the world. The only thing between a noticeable change in the lives of small business owners and your product was letting them know you existed. It’s no small task, but it’s the biggest question in many entrepreneurs’ minds. How do I get my product in more hands? In many cases similar to ours, the answer is to give it to the people who can benefit the most.