Not dumb as in the sense of flunking your SATs, but dumb as in Don’t Understand My Business (DUMB). In the world of banking, there are a number of questions to ask, data to analyze and customers to please. But that’s just the surface level of banking. What about the deep-seeded roots upon which this industry was founded? We’re talking about truly connecting with your clients and presenting them with solutions that go beyond financials – it’s their business, their time, their life.