Customer service

Darwin Would Love Today’s Mom and Pop Stores – In Celebration of National Mom and Pop Business Owners Day

Darwin Would Love Today’s Mom and Pop Stores – In Celebration of National Mom and Pop Business Owners Day

Survival of the fittest. That’s exactly how I would describe the conditions created in recent history within many American communities. The rise of the mega stores, or shopping clubs, create an intense amount of pressure for the traditional Mom and Pop stores. Lower prices and a seemingly unending amount of choices, combined with overwhelming advertising, make it virtually impossible for a small store to compete. 

Like Charles Darwin’s theory of evolution by natural selection, many of today’s mega corporations evolved from smaller business entities. Through a series of generations, the corporations took on different attributes and naturally evolved to meet the conditions that surrounded it. There can be microevolution where the original organism changes shape or color. Or macroevolution where the old version no longer exists.

How To Build An Empire of Happy Customers

How To Build An Empire of Happy Customers

Whether you’re a small business or a multi-billion dollar corporation, customer success is essential for keeping and growing your business. Every conversation, engagement and experience with your company must be thoughtfully designed to the very last detail. Because in this day and age, if your customers aren’t happy there is competitor around the corner ready to ease their burden. Here are six ways to get happier customers today.