Building a portfolio of lucrative clients doesn’t require mass amounts of time spent at networking events, thousands of hours wasted cold calling or dozens of unrequited elevator pitches. Believe it or not, growing your client list can actually be achieved right from your desk via social media. So what’s the secret? Well, it takes some research, brainstorming and a little bit of perspective. Here are three steps to turn your social media friends into tangible, profitable clients.
Well of course you like them, but are you letting them know by announcing it to the world wide web? Many bankers are so focused on face-to-face interactions, they often dismiss the power of social media to grow valuable connections. Social media sites offer various search engine optimization tools making it easy to find your target audience, engage with them and open the door to endless possibilities. Below are four new ideas to grow your portfolio through social media.