Boring banker

You're a Boring Banker

You're a Boring Banker

Nine out of ten lenders walk into a prospect meeting without knowing anything about the business. Their mode of operation is solely focused on trying to secure new clients by building rapport – they are what we call surface bankers. Their standard procedure for approaching new business includes looking up a NAICS code, visiting the manufacturer and utilizing various analysis tools. But they are missing a pivotal step – business acumen with a touch of enthusiasm!