As I work regularly with bankers, commercial lenders specifically, I’m frequently involved in conversations about the pressure of sales growth. Revenue growth isn’t unique in business by any means, but it takes on a slightly different angle in banking. Banking resides in a sales category one step removed from where sales typically resides.
What I mean by that is — most bankers I talk to call themselves relationship bankers. In fact, Relationship Manager is the most common title used for this position. They are set-up very well by the bank. They have branding and fantastic products behind them. They have a great presence about them, — their dress, ability to communicate and demeanor. I love the sales environment they’ve created. When a business owner walks into a branch, the relationship manager exudes confidence and personality. He’s in the best spot in the world from a sales perspective. But the next moment is critical.